• Cox Communications - OTA app for telenovelas

Project Description

Video on Demand website and app developed for Cox Communications.

The 3rd biggest cable TV provider in the US + One of the world’s largest Spanish television networks = Loads of awesome content. We are talking exclusive shows and news articles, behind the screen scoops and tons of other stuff. Packaging all that into an experience that would be loved by an Abuela as much as a Millennial was the challenge. In-depth research into the phenomenon of Telenovelas, the US Hispanic market, user behavior was just the beginning of how we got into it.